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Benefits of Having a Real Estate Agent and Property Management Partnership

David Cota - Tuesday, July 31, 2018

At PropM, we are a professional property management company serving the Sarasota/Bradenton and Portland, Oregon areas. Today, we are talking about the benefits of a partnership between a real estate firm and a property management company.

Areas of Expertise

A great property management company focuses only on managing properties. It’s the same principal with real estate agents. If they’re great at doing real estate sales, they cannot also be great at doing property management. These are two different business models; there’s recurring revenue on the property management side, and commission-based fees on the other side.

Providing Real Estate Agents with Leads

With our property management work, we flip the model a little bit. Usually, real estate companies pay for leads from Zillow or Trulia or other sites. There are so many options when it comes to buying leads. A property management company gets leads all day. So, when we have properties for rent, those leads come in naturally. These are honest, warm blooded people who may buy a property down the road.

Why Real Estate Agents Should Work with Us

If you are a real estate agent, you want to work with us to access those leads.

You get a lead, and then we also pay you when the property rents. This supercharges your lead generation program. Agents know that leads are the key to growing a real estate business. As property managers, we need good people who can show properties seven days a week. Real estate agents are great at showing properties, so we built this model to serve both agents, managers, tenants and vendors.

Generally, agents pay for leads. But with us, they get paid to get leads.

We look forward to helping agents increase their business by getting clients into our great rental homes. If you have any questions about how this partnership can work for you, please contact us at PropM Property Management.